NOWADAYS, MANY THINGS ARE HARD TO DEFINE. Made In America Quality isn’t one of ‘em.
The Gokey boots I’ve worn for years epitomize all that is right with a product made in the U.S.A. Innovation and durability to be specific.
Noah Gokey founded his boot making company in Addison, NY before the turn of the century. His combination of a moccasin style leather upper with a hard sole was an innovation at the time–and one that quickly became a rage among hard core outdoorsman. Over time, as the Gokey legacy began to grow, people gladly waited months to receive their custom boots.
Think about that in this fast-paced- constant- barrage- of -a- world we now live.
When was the last time any of us gladly waited on anything?
They waited knowing Gokey was building boots for them.
Oh, and the simple fact that the goods were worth the wait.
I’m on my second-or is it third? set of soles with these boots. I’ve flown a few airplanes in ‘em…slogged a coupla miles in the field and kicked a brush pile or two. This time of year I wear them mostly to cut the grass. They’re supposedly snake proof–I’ve never been bitten by a snake while wearing them, so I’ll take the people of Gokey at their word.
There was dedication by the person who built these boots. They cared.
“THESE BETTER BE GOOD.” I’m guessing the boot maker said to himself.
Each piece of leather cut, each stitch sewn, was done by the hands of someone who gave a rip.
How do I know this?
Even with the wear and scars on my boots, they still show –and more importantly–feel like quality each time I slip them on.
You know what I mean. When you can feel the quality, something is special.
Thank you Mr. Gokey for setting a fine example.
It’s the perfect reminder for us at Vvego. We can only hope that as the years pass, our clients feel the same way about us as I do about my Gokey’s–that somebody cared about what they were doing.
Time will tell.